In this special conversation, we sit down with Tarana Khazar Farhadov, the wife of the Ambassador of Azerbaijan to Pakistan, whose grace and commitment to cultural diplomacy reflect the deepening ties between the two brotherly nations. With a shared history of hospitality, tradition, and spiritual depth, Pakistan and Azerbaijan stand poised to rediscover one another—not only through diplomacy, but through tourism, art, music, and the warmth of people-to-people exchanges. Tarana speaks with eloquence and conviction about her mission to invite more Pakistanis to experience the beauty of Baku, and to celebrate the cultural bridges that unite our regions. This dialogue is not just about destinations; it is about deepening connections, fostering mutual appreciation, and opening new chapters of friendship between our countries.
Q: What makes Baku stand out as a holiday destination compared to other regional or European capitals?
A: Baku is where East meets West, and ancient heritage meets futuristic ambition. Unlike many regional or European capitals, Baku offers a rare blend of contrasts: from the stunning modern architecture of the Flame Towers and the iconic Heydar Aliyev Center, to the timeless charm of the Old City (Icherisheher), a UNESCO World Heritage Site with its medieval mosques, caravanserais like the Multani Caravanserai, and the 12th-century Maiden Tower.
What truly sets Baku apart is its unique coastal location along the Caspian Sea—giving it a breezy, resort-like atmosphere that’s hard to find elsewhere in the region. The city’s vibrant culture fuses Asian and European influences, reflected in its cuisine, music, and art.
For travellers, Baku is also refreshingly affordable. Compared to many Western European capitals, visitors enjoy high-quality accommodations, food, and entertainment at far more accessible prices. Nature lovers are equally rewarded with day trips to Gobustan’s ancient petroglyphs, the dramatic landscapes of the Absheron Peninsula, and remote mountain villages like Lahij and Khinalig.
With expanding direct flight routes and a streamlined e-visa system, Baku is more accessible than ever—offering travellers a compelling mix of history, luxury, and adventure.
Vibrant Annual Events and Festivals
Baku Jazz Festival (October)-The festival includes concerts, workshops, and jam sessions, celebrating Azerbaijan’s rich jazz heritage.
Novruz Bayram (March)– Marks the arrival of spring and the Persian New Year & the festivities include traditional music, dancing, bonfires, and the preparation of special dishes
Baku Shopping Festival (April & October)– offers shoppers significant discounts, tax-free shopping, and various entertainment events across the city.
Formula 1 Azerbaijan Grand Prix (September)– The event attracts motorsport enthusiasts worldwide, offering thrilling races against the backdrop of the city’s historic and modern architecture.
Baku International Film Festival (October) – showcasing a diverse range of films from around the globe, including feature films, documentaries, and short films.
DREAM FEST at Sea Breeze Resort (July) – a summer music festival featuring performances by international artists across various genres.
Top Three Experiences
Old City (Icherisheher)
Step into the heart of Baku’s heritage by wandering through Icherisheher, a UNESCO World Heritage Site. Its labyrinth of cobblestone streets reveals ancient architecture, including the 12th-century Maiden Tower and the majestic Palace of the Shirvanshahs. It’s the perfect place to immerse yourself in Azerbaijani history and culture.
Baku Boulevard
This scenic promenade stretches along the Caspian Sea, offering refreshing sea breezes, landscaped parks, charming cafes, and open-air art. Be sure to ride the Baku Eye for sweeping views, and visit the Carpet Museum—an architectural gem shaped like a rolled carpet that showcases Azerbaijan’s legendary weaving traditions.
Flame Towers and Highland Park
The Flame Towers, Baku’s most iconic skyscrapers, dazzle especially at night when lit with dynamic displays. Nearby, Highland Park offers breathtaking panoramic views of the city and bay, making it an ideal spot for sunset photos and quiet reflection.
Safety for Travellers
Azerbaijan, particularly Baku, is known for its safety, low crime rates, and warm hospitality. Solo travelers, women, and families find the city secure, with well-maintained public spaces, friendly locals, and dependable transport, making it a welcoming destination for all.
