Pakistan’s travel and tourism sector is experiencing remarkable growth, with revenue projections expected to exceed $4 billion by 2025. This positive trajectory is set to continue at an annual growth rate of 6.75%, reaching an estimated $5.53 billion by 2029. A key driver of this expansion is the increasing demand for ‘Package Holidays,’ which are forecasted to generate $1.92 billion in 2025. The number of travelers opting for such organized experiences is also on the rise, with users in this segment projected to reach 22.17 million by 2029.
The rapid digitalization of the travel industry is playing a transformative role in this growth. Online platforms are becoming the preferred choice for bookings, with digital sales expected to contribute 66% of total tourism revenue by 2029. This shift highlights the increasing reliance on technology and convenience in travel planning. Pakistan’s diverse landscapes, cultural heritage, and adventure tourism opportunities are attracting both domestic and international travelers, making the country a promising destination in the global tourism market.
With sustained investment in infrastructure, digital transformation, and enhanced marketing strategies, Pakistan’s tourism sector is poised to become a major economic contributor in the coming years.
