Malaysia’s DHM Syafik Firdaus inaugurates the Authenteque Boutique in Islamabad
Diplomatic, cultural & business communities gather to celebrate the opening of Authenteque Boutique at Elysium Tower in Islamabad
Islamabad – 14 February 2026 (Adnan Hameed) : The grand opening of Authenteque Boutique was successfully held at Elysium Mall, Islamabad, drawing an impressive gathering of foreign guests, fragrance enthusiasts, members of both the Pakistani and diplomatic communities. The event marked a significant milestone as the luxury fragrance brand expands from Dubai into the Pakistani market.
The ribbon-cutting ceremony was led by Chief Guest Deputy High Commissioner of Malaysia Syafik Firdaus, acclaimed actor Abbas Ashraf, and Authenteque’s Founder and CEO Saad Sajjad Haider.
As Authenteque broadens its presence from Dubai to Pakistan, the brand continues its mission of delivering luxury imported fragrances crafted with globally sourced ingredients, offered at more accessible prices than traditional luxury brands, without compromising on quality or craftsmanship.
Speaking at the ceremony, CEO Saad Sajjad Haider warmly welcomed the guests and expressed his gratitude for the overwhelming support. “It is an honor to bring Authenteque to Pakistan,” he said. “Our vision is to provide premium, long-lasting, and high-quality scents to our customers, fragrances that embody elegance, sophistication, and international standards while remaining accessible to our community. We are committed to ensuring that every bottle delivers exceptional quality and a memorable scent experience.”
Chief Guest Syafik Firdaus, Deputy High Commissioner of Malaysia, shared his appreciation for the brand, stating, “I personally use this brand and encourage everyone to use and support it.” He also thanked the organizers for inviting him and commended Authenteque’s initiative to introduce high-quality international fragrances to the Pakistani market.
The strong turnout from the international and diplomatic community made the event a remarkable celebration of culture, creativity, and fragrance artistry. The launch reflects growing interest in premium yet accessible luxury products in Pakistan and sets the stage for Authenteque’s continued growth in the region.
